[活動推介] 香港國際授權展(網上): 名額有限, 需要登記 [日期: 2021年1月11-15]

[活動推介] 香港國際授權展(網上): 名額有限, 需要登記 [日期: 2021年1月11-15]

日期 : 2020/12/28

Please find the eDM of the ALC Online with full programme details.  The eDM is embedded with a registration form and registrants can simply enter the “promo code” column with “HKSME to enjoy the complimentary pass during registration.







Licensing have become a powerful strategy to add value to companies’ products and services.  It often results in co-branding and crossover across sectors and borders, enabling the companies in partnerships to expand their market segments and revenue streams.  Meanwhile, independent artists, young designers and illustrators also use licensing to build up awareness of their IPs and drive in merchandise sales.  

 

No matter whether you are now running a profound licensing operation or a beginner to licensingAsian Licensing Conference (ALC Online) organised by the Hong Kong Trade Development Council could fill you with inspiring insights and practical learning to grow your business.  Below are the programme highlights for your interests:-

 

  • All conference programmes are provided in VOD format (video-on-demand) throughout the event period
  • Each programme lasts about 30-45 min, concise and interactive, for keeping up your viewing interests.
  • All programmes are grouped into thematic Viewing Channels. Below are the special highlights for you:

 

Entrepreneur Dialogue

Young Asian entrepreneurs will share how they invented their businesses with creative uses of IPs that have disrupted the market:

  • Matrix – cooperate with local illustrators to customise corporate giveaways, having great success in anti-pandemic gift products
  • Pinkoi – first to bring Asia's original design brands to the world
  • SENSES  famous for its brand Van Gogh SENSES, which is dedicated to art experience in dining and retail

 

Licensing Academy

Online workshops will provide basic knowledge of licensing, including trademark and IP protection, royalty fee and style guide management:

  • Brands United – one of Asia’s leading companies in retail merchandising, licensing, brand management and promotions; licensee of Maggiology () and Ultraman
  • Casablanca (卡撒天嬌– bringing unique product experience to consumer by cooperating with international and local licensed character brands
  • ELLALAN  a young local IP boutique that has grown to a full-service law firm with IP agency in Beijing

 

Please find the eDM of the ALC Online with full programme details.  The eDM is embedded with a registration form and registrants can simply enter the “promo code” column with “HKSME to enjoy the complimentary pass during registration.