活動簡介 Introudction

九龍城區

推廣優惠日期 2025年9月15日至10月31日

由香港中小型企業聯合會（中小企聯合會）、市區重建局（市建局）及中華電力有限公司（中華電力）合辦的《小街道 大聯盟》地膽推介龍城篇活動，邀請了龍城區超過60間餐廳及商店參與，並以創新手法融合不同元素包括古蹟探訪、地區文化傳承、電影場景、擴增實境（AR）技術互動、低碳節能推廣及商戶優惠，為市民及遊客帶來立體化的龍城區深度遊體驗，同時協助推動地區經濟及文化發展。

Jointly organised by the Hong Kong Small and Medium Enterprises Association (HKSME), the Urban Renewal Authority (URA) and CLP Power Hong Kong Limited (CLP Power), “Backstreet Alliance – The Local’s Guide to Kowloon City” unites more than 60 restaurants and shops in the district. The programme offers locals and visitors an immersive journey that blends heritage walks, cultural storytelling, iconic film locations, Augmented-Reality interactions, low-carbon advocacy and exclusive merchant deals, while driving the area’s economic and cultural revitalisation.

查看及下載《地膽遊龍城》地圖

View and download "Touring Kowloon City with Locals" Map 

地膽推介龍城篇地圖 繁體中文版

地胆推介龙城篇地图 简体中文版

Backstreet Alliance Map English Ver

灣仔區

推廣優惠日期 2025年8月18日至9月30日

為配合一簽多行政策，「小街道 大聯盟」計劃於8月18日至9月30日期間，向市民及遊客提供消費折扣優惠，推廣灣仔區旅遊及帶動消費。推廣期內，顧客可憑實體或虛擬優惠卡於指定區域內多家參與商戶享受消費優惠。*

「小街道 大聯盟 地膽優惠」（地膽優惠）由香港中小型企業聯合會主辦，市區重建局擔任場地伙伴，灣區新媒體發展總會及青年港漂總會協辦，志華數碼媒體資本集團任多媒體拍攝夥伴。

通過結合社區商店及餐廳的力量，吸引市民和遊客光臨，增加社區人流，探索小區特色或街道故事，並共同創造更具吸引力的旅遊環境。我們希望將這個聯盟推廣模式拓展到十八區不同街道及小區，支持中小企業。

*優惠條款按參與商戶最終提供為準。

To align with the "multiple-entry" [Individual Visit endorsement] policy, the Backstreet Alliance initiative offer discounts to citizens and tourists from 18^th August to 30^th September. This aims to promote tourism in Wan Chaiand stimulate consumer spending. During the promotion period, customers can use a physical or virtual discount card to enjoy specific offers at selected merchants in the designated area.*

The "Backstreet Alliance - The Local's Guide" is organized by the Hong Kong Small and Medium Enterprises Association, with the Urban Renewal Authority as a venue partner. Co-organizers include the Guandong-Hong-Kong-Macao Greater Bay Area Culture Media Association, and the Youth Expat Association of Hong Kong, while Chiwa Digital Media Capital Group Limited serves as the multimedia production partner.

By combining the strengths of local shops and restaurants, we aim to attract citizens and tourists, increase foot traffic in the community, explore the unique features and stories of local streets, and collaboratively create a more appealing tourism environment. We hope to expand this model to various streets and neighborhoods across all 18 districts to support small and medium enterprises.

*The offers are subject to the final provisions provided by the participating merchants.